Challenge
Throughout my career, every new marketing and design project has presented the same challenge: stepping into unfamiliar territory and teaching myself the tools and strategies needed to bring a vision to life.
Action
When I launched Spot On Edit, I built its entire brand presence from the ground up—creating social media plans, designing posts, and writing narratives that spoke directly to nonfiction self-help authors. Later, as Outreach Coordinator with English Language Programs, I applied the same self-taught approach on a larger scale. For the ISTE Playground, I designed the full event program as a passport booklet, along with posters, banners, and other visual materials that tied the experience together. Using Canva, Adobe InDesign, and Adobe Illustrator, I translated abstract ideas into concrete visuals that engaged participants and reinforced the program’s identity.
Impact
At Spot On Edit, this branding and messaging attracted four nonfiction self-help book projects within just two years. At ISTE, the Playground design drew in over 200 attendees and helped establish English Language Programs as an innovative and creative player in the EdTech space.
Supporting Materials
This section features QR codes linking to my favorite Reels—presented in order of my top picks— that I created and posted on Instagram for Spot on Edit, my freelance editing business. Each Reel reflects my approach to marketing and storytelling design—using short-form video to connect with audiences, showcase services, and highlight brand personality in an engaging and creative way.
At the bottom, I’ve also included two still Instagram posts. While simple in appearance, they demonstrate my aesthetic vision, showing how sometimes less is more and how careful attention to design within Instagram’s spatial limitations can still create a polished, visually appealing result.
